Pentagram

Pentagram

Motogp1
MotoGP
Ambessa2
Ambessa Play DIY Flashlight
Guggenheim4
Guggenheim
Emo Nqm Case Study 2024 006
Netflix Queue
01 Paypal Pentagram Trabuccocampos
PayPal
C42
Channel 4
Nhm Case Study Logo Cover
Natural History Museum
Rare Violins1
Rare Violins of New York
00 Yoto Homepage
Yoto
Studio2
Studio Theatre
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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2024 Sitp2024

Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

Design is not just about problem solving, it’s about asking the right questions.

Natasha Jen

8 latest projects

Past as Prologue

Dramatic change doesn't always mean throwing everything out. In fact, a company's heritage can provide the best foundation for imagining the future. Looking deep into the past, we uncover important clues about what makes each brand special. But the goal is never timid, incremental compromise. Instead, it's a confident and energetic consolidation of an organization's fundamental - and absolutely unique - personality.

Type has Spirit

As Pentagram partner Paula Scher said, "Words have meaning. Type has spirit." Even for those who know nothing about fonts, the design of typography shapes the way we receive a message no less than an actor's performance shapes a script. Digital technology has made it possible - and even cost effective - to create a custom typeface, proprietary to an organization or even to one project. This ensures that whatever you say, you speak in a language that's all your own.
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Westinghouse Module

Westinghouse

A brand refresh for the American corporation extends Paul Rand’s iconic logo into a contemporary identity system, complete with custom typeface.
Fp Module

Fisher-Price

A brand identity refresh for one of the world’s leading toy companies highlights a return to a playful sense of fun.
Hp Berrybros 01

Berry Bros. & Rudd

Identity and collateral for Britain's oldest wine merchants.

Mastercard

Brand identity to emphasize simplicity, connectivity and seamlessness.

Typography is the voice of design. It has the power to convey meaning and emotion in a way that words alone cannot.

Abbott Miller

8 latest projects

London Calling

Pentagram has been an essential part of the London design scene for over half a century. Its founding partners came of age in postwar Britain, and the original formation of their design studio was very much a product of the vibrant 1960s. Today, evidence of Pentagram’s influence can be found all over London - in logos, brand identities, signage systems and campaigns - a reflection of the symbiotic relationship that informs so many creative enterprises in this most inspiring of cities.

Here is New York

Pentagram opened its New York office at an auspicious moment, just as the city was emerging from its 1970s nadir and commencing a renaissance that in many ways has never ended. Working with a wide range of clients over the last five decades – corporate, cultural, civic and commercial – Pentagram has decisively shaped New York City’s visual brand and enthusiastically participated in the city’s continuous redefinition as an irresistible urban magnet.
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Victoria & Albert Museum

Brand identity and wayfinding for the British national museum of applied art.
Kew Option

The Royal Botanical Gardens, Kew

Identity for the largest collection of living plants in the world.
Oldvic Module

The Old Vic

A story-driven identity for one of Britain’s best-known theatres.
Ra Module

Royal Academy of Arts

A new identity for one of Britain's oldest and most esteemed art institutions.

Good design is about storytelling. It’s about creating a narrative that resonates with people on multiple levels.

Abbott Miller

8 latest projects

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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2024 2024

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

Design is a powerful tool for social change. It has the ability to challenge norms and inspire action.

Natasha Jen

8 latest projects