February 12, 2015
Mike Abbink: Important Shapes
Mike Abbink: Important Shapes from Type Directors Club on Vimeo.
TDC Salon: February 12, 2015. “Important Shapes” with Mike Abbink
Mike Abbink is the Creative Director of The Museum of Modern Art (MoMA) where he responsible for managing and leading the internal design team at MoMA as well as creative leadership of the brand experience and visual identity of the Museum across all platforms and departments. This includes exhibitions, advertising, programs, and events, as well as retail, publications, digital, and the MoMA PS1. Abbink shares a few projects that demonstrate type as identity and how it can shape so much about how we engage with our favorite brands or organizations. Together with Bold Monday, Mike has developed new sans and serif additions to the GE Inspira family and most recently a typeface for the current Matisse exhibition identity and retail products at MoMA.