Pablo Medina: The Story of Dekalb

Pablo Medina: The Story of Dekalb from Type Directors Club on Vimeo.

TDC Salon: November 16, 2017 “The Story of Dekalb” with Pablo Medina

In 2013 in Bushwick, Brooklyn, Pablo A. Medina began the four-year process of designing his latest font, Dekalb. Medina tells the story of how the font was created, showing images of murals and signage that sparked the font’s aesthetic. He shares examples of Dekalb being used while he was the Creative Director of Sneaker News Magazine, and discusses how his favorite sage, Joseph Campbell and his ‘hero’s journey circle,’ helped him during his crowd-funding campaign which caused a small ruckus on the internet.

Pablo Medina has been designing typefaces inspired by urban vernacular for over 20 years. The first fonts he ever designed were exhibited at the Design Triennial exhibition at the Smithsonian’s Cooper Hewitt Museum. He is the recipient of the Art Directors Club Young Gun award and has taught art and design at Parsons School of Design, Maryland Institute College of Art (MICA) and at California College of the Arts (CCA). He currently serves as Design Lead at Natural Resources Defense Council, where Monday through Friday, he participates in the resistance, using design as his primary form of protest.

This salon was co-sponsored with Type ThursdaysNYC.