Sasha Prood: Letter as Object

Sasha Prood: Letter as Object: Representational Lettering From Project Brief Through Final Art from Type Directors Club on Vimeo.

TDC Salon: March 9, 2017. “Letter as Object: Representational Lettering from Project Brief through Final Art” with Sasha Prood

Sasha Prood, an illustrator and graphic designer living and working in Brooklyn, specializing in hand lettering. Her work uses graphite, ink, watercolor paint, and digital media, and is inspired by the organic, natural, and scientific. In this TDC salon, Sasha talks about her representational lettering process from the client’s project brief, through idea, sketch, and final art. She describes some of her more involved client projects, ranging from handlettered alphabets to illustrated covers to campaign art, shining a light on the wins, compromises, and lessons learned.