Alex Trochut is an illustrator, designer and typographer known for his geometrically precise yet fluid, sensual forms. His work is sought after for its ability to elevate a simple word or symbol into a piece of inspiring conceptual art. There is a dynamic exchange that occurs between his designs and the viewer, as they engage in a conversation based upon visual metaphor, puns and references that require a cultural viewfinder.

Beginning as a freelance designer, Trochut established his Barcelona-based design studio in 2007. Now dividing his time between Brooklyn and Barcelona, his client list includes Coca-Cola, Nike, Pepsi, Adidas, Puma, the Rolling Stones, The New York Times and Absolut. As a speaker, he has travelled worldwide to lecture on various art and design topics. Trochut¹s works have appeared in countless publications, and his art has been exhibited globally, including Colette (Paris) or ArtBasel Miami.

In 2011, Trochut published his monograph, “More is More” reflecting his work philosophy that results in his constantly evolving body of illustrations and designs. Showcasing his commercial and personal projects, as well as a statement on his perspective and influences, ³More is More² was met with critical acclaim by the art and design community.

An exhibition of Alex’s work will be on display at the TDC headquarters from February 10th.

This is a free event.

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