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Designing Better Experiences in the Digital Landscape

This morn­ing I’d love to point you in the direc­tion of a great design event hap­pen­ing inNYC in just a few weeks. After the Jump: Designing Better Experiences in the Digital Landscape is a half-day sym­po­sium focused on var­i­ous top­ics in dig­i­tal design. The event was con­ceived and curated by Sullivan, an NYC brand engage­ment firm, and The Type Directors Club. It fea­tures an incred­i­ble lineup of speak­ers who will undoubt­edly pro­vide lots of food for thought.

Sullivan_AftertheJump

Cassandra Zimmerman, a Creative Director at Sullivan and one of the dri­ving forces behind the event, was kind enough to answer a few ques­tions for us about what you can expect.

What inspired Sullivan to cre­ate After the Jump?

Sullivan had pro­posed the idea of part­ner­ing with Type Directors Club in an effort to con­tribute to the larger cre­ative com­mu­nity and to rep­re­sent a sub­ject mat­ter that we are par­tic­u­larly pas­sion­ate about — content-driven design. Taking that a step fur­ther, thanks to inno­va­tion in tech­nol­ogy and a myr­iad of dig­i­tal devices there are oppor­tu­ni­ties for con­nect­ing brands with peo­ple that sim­ply didn’t exist before. After the Jump is a moment to reflect on the evolv­ing dig­i­tal land­scape and how we can seize this oppor­tu­nity to cre­ate more mean­ing­ful and com­pelling experiences.

Why do you feel this con­tent is espe­cially rel­e­vant to design­ers today?

It’s an excit­ing time for design­ers thanks to ongo­ing inno­va­tion in tech­nol­ogy allow­ing bet­ter access to bet­ter fonts, respon­sive design, and devel­op­ers that make unprece­dented expe­ri­ences with lan­guage possible.

What can atten­dees expect to get out of the symposium?

This sym­po­sium curates indus­try lead­ers from dif­fer­ent aspects of content-driven design such as web design, data visu­al­iza­tion, and/or technology-driven user experiences.

Who should attend?

Web design­ers, media-agnostic design­ers, data-visualization design­ers, con­tent strate­gists, UX design­ers and developers

Tell us a lit­tle bit about Sullivan and the work that you do.

Sullivan is a brand engage­ment firm whose work lives at the inter­sec­tion of brand, design, tech­nol­ogy, and con­tent. From higher edu­ca­tion, tech­nol­ogy, cause-related orga­ni­za­tions, and finan­cial ser­vices, we thrive in mak­ing the com­plex com­pelling and cel­e­brate how tech­nol­ogy can enhance these experiences.

EVENT SCHEDULE

1 – 2pm

  • Jamie Neely (TypeCast): Prototyping web typography.

2:15 – 3:15pm / Panel Discussion

  • Lisa Strausfeld (Bloomberg): Type and data.
  • Deroy Peraza (Hyperakt): Meaningful design for the com­mon good.

3.30 – 4.30pm

  • Oliver Reichenstein (iA): Responsive design and typography.

4:45 – 5:45pm / Panel Discussion

  • Ian Lord, Andrew Mahon, Lev Kanter, Zeke Shore (Type/Code): Don’t go chas­ing water­falls: design and devel­op­ment as one fluid process.
  • Andy Mangold (Friends of the Web): Content has changed, so must design.

6 – 8pm

  • Afterparty Above Allen @ Thompson LES Hotel, 190 Allen Street, New York, NY10002. Have a drink on us and rub elbows with the event’s best and brightest.

As design­ers in this day and age, our world is expand­ing more and more towards dig­i­tal design. So whether or not you work in the dig­i­tal space cur­rently, these top­ics are impor­tant to con­sider. And as a result, I think this sounds like an excel­lent event for all design­ers, no mat­ter what your present focus might be.

For more infor­ma­tion, check out Sullivan and the Type Director’s Club. Or to pur­chase tick­ets right away, you can head straight to Eventbrite.

Originally published on www.designworklife.com Used with permission.

Posted on June 17, 2013