In this hands-on intensive workshop you will drive the process of drawing and refining custom lettering. In this one-day session you will be introduced to effective techniques to create a lettering from scratch.

It is ideal for beginners as well as advanced letterers who want to improve their technique. You will walk away from this workshop with a sharper eye when working with typography and with practical tools to improve your own creative work.

There are no prerequisites to take part in this workshop. Lunch is included!

Materials:
You need to bring your own mechanical pencil (what is this?). All other materials will be provided.

What you’ll learn: 
You’ll get practical techniques to create hand-lettering and insights for the continuation of your own practice after attending this workshop.
All participants will get a diploma.

About Martina
Martina Flor combines her talents as designer and illustrator in the drawing of letters. Based in Berlin, she runs a leading studio in lettering and custom typography working for clients around the globe such as The Washington Post, Vanity Fair, Harper Collins, Penguin Random House, Monotype, Etsy, Adobe, Fontshop and Cosmopolitan, among others.

Martina cofounded the online competition Lettering vs. Calligraphy, which garnered a lot of attention, and she has also initiated numerous other noncommercial projects, including Letter Collections, a series of postcards. With a master in Type Design from the Royal Academy of Art in The Hague under her belt, she dedicates big part of her time to teaching lettering and type design in and outside Europe. Her new book is The Golden Secrets of Lettering (Princeton Architectural Press and Thames & Hudson, 2017).

www.martinaflor.com

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