Jakob Trollbäck, CCO, Trollbäck + Company discusses the process of designing the visual and verbal communication behind the 2016 NBC Rio Olympics logo, and the United Nations Global Goals.

Jakob Trollbäck is the Swedish CCO and Founder behind award-winning creative studio Trollbäck + Company. Arriving in New York at the same time as the digital revolution, Jakob was among the first to embrace sea changes in the media landscape. He launched his career at R/GA as creative director before starting Trollbäck + Company in 1999. Since then, Jakob has asserted himself as an innovative force in design, branding, and corporate storytelling driven by beauty, logic, and a singular motto: discard everything that means nothing.