Developing representational lettering is primarily about balancing the clarity of the object and the integrity of the letterform. Sasha will lead workshop participants through this process, explaining the different approaches she has taken over the years to create these typographic illustrations. Students will start off the morning conceptualizing multiple directions based on a project brief. After reviewing sketches as a group, participants will focus on refining one of these approaches further, before moving on to final art. By the end of the day students should have drawings from each stage of the representational lettering process to continue to develop and reference as they go on to create future work.

Lunch will be provided.

Sasha Prood is an illustrator and graphic designer from Philadelphia, Pennsylvania. Currently living and working in Brooklyn, New York, she runs a studio specializing in handlettering. The primary themes of Sasha’s work are the organic, natural, and scientific. The majority of these designs are carefully constructed using graphite, ink, watercolor paint, and digital media. With each project, she aims to push the boundaries of the themes and mediums she works with in order to create rich, complex visuals. Sasha has cultivated her design skills at several, highly regarded institutions. She is an alumni of Carnegie Mellon’s School of Design, The Cooper Union’s postgraduate typeface design certificate program Type@Cooper, and the School of Visual Arts’ MFA Design, entrepreneur program. She has also trained abroad at St. Gallen, Switzerland’s Schule fur Gestaltung. In 2014 Sasha was selected as one of Print Magazine’s 20 Under 30: New Visual Artists, among other honors. Her client work has been published in collaboration with Penguin Random House, WIRED Magazine UK, Bergdorf Goodman, SPACE NK, Milton Glaser Inc., and BBH New York. Her designs have also been featured in various publications such as Gestalten’s “Los Logos 7,” Chronicle Book’s “The Little Book of Lettering,” HOW Magazine, Computer Arts Magazine, Apartment Therapy, and Design*Sponge. Sasha has taught and spoke internationally, ranging from working with children in local art programs to teaching workshops at TYPO Berlin. Additionally, she has exhibited her art worldwide, participating in Brooklyn’s “Early Bloom,” New York City’s “Livin’ It,” and Stockholm’s “Den Franks Våren.”

Required Materials
Drawing & tracing paper
Pencils (conventional or mechanical)Pencil sharpener (if needed)
Eraser
Felt-tipped pens
Additional materials to experiment with as you wish (aka colored pens, pencils, paints, etc.)
Adhesive tape (for posting work)