How does type define identity and communicate the voice of a project? Is there a correct typeface for each job? What about custom fonts? Bespoke typefaces can be expensive and time consuming to produce. Renowned type designers Andreu Balius of Type Republic and José Scaglione of Type Together will ponder options and present their personal projects.



Carmen: From Book Design to Lingerie
Andreu will discuss designing the typeface Carmen, from background historical research in 19th century Spanish typography to the face’s use in the glamorous pages of lingerie magazines. There are many stories behind the typefaces. This story focuses not only on the process of work but how important the context is when understanding type design.

Typography Made to Fit
Type design, that subtle conveyor of information and emotion, helps to create unique user experiences and establish brand coherence across the multitude of platforms and devices. However there are different shades of tailor-made typography, from simple modification of an existing typeface to creating a complete custom type family. José will explain, with the help of case studies, how a distinctive typographic look and feel can be achieved without breaking the bank. The talk will also unravel the tangle of licensing options.

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Andreu Balius is a type designer based in Barcelona, Spain. In 2003 he created Typerepublic, a digital type foundry where he designs both custom and retail typefaces. He has designed custom typefaces for companies such as Victoria’s Secret, Belgacom, Ferrovial, Seat/Wolkswagen group, and text faces for newspapers such as Tribuna (Spain) and La Discusión (Chile). Balius has been awarded two Certificates of Excellence in Type Design by the TDC (New York, 2002 – 2005) and a Certificate of Excellence in Type Design by the ATypI (Rome, 2001). He holds a PhD in Design from the University of Southampton (UK). Member of AGI (Alliance Graphique Internationale), TDC (Type Directors Club) and ATypI (Association Typographique Internationale). www.typerepublic.com

José Scaglione is a graphic and typeface designer in Buenos Aires, Argentina. He is a partner in the independent type foundry TypeTogether, where he has published several award-winning type families. He teaches typography at the University of Buenos Aires, and frequently lectures and leads workshops internationally. José co-authored the book “Cómo crear tipografías. Del boceto a la pantalla”, and collaborated with Jorge de Buen Unna in his book “Introducción al estudio de la tipografía”. In 2013 he was appointed as President of the Association Typographique Internationale and was chairman of the Letter.2 type design competition and conference. www.type-together.com