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Leta Sobierajski: Maintaining the Pleasure Principle
October 15, 2015 @ 6:30 pm - 8:30 pm
We are human beings and we all have urges. You seek pleasure from eating an oyster, having sex, or listening to music. The more you experience and embrace pleasure, the easier it is to communicate it. This sensation should translate to your work, but surprisingly it doesn’t for many. Physical pleasure is as important as visual pleasure, and it is important to evaluate where your main sources are derived from. What ultimately makes you happy? Using these metaphors, Leta Sobierajski will explain how learning to embrace pleasure and impulsive feelings has brought her to where she is now.
Leta Sobierajski is a multidisciplinary designer and art director based in New York City combining traditional graphic design elements with photography, art, and styling to create utterly unique visuals. Her work is incredibly diverse, ranging from conventional identities to brilliantly bizarre compositions. She studied graphic design at Purchase College and has been working independently since 2013. She has been recognized by Print Magazine for its annual New Visual Artists Review, selecting 20 international designers under the age of 30. Her client list includes AIGA, Bloomberg Businessweek, Digg, Google, IBM, Kiehl’s, Refinery 29, Renault, Süddeutsche Zeitung Magazin, Target, and UNIQLO among many others. Leta Sobierajski’s work has attracted coverage from the likes of Cool Hunting, DesignBoom, IdN, It’s Nice That, Refinery29, and the New York Times T Style Magazine.