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Education Series: Not The Usual History of Design: Part One

October 5, 2016 @ 6:30 pm - November 2, 2016 @ 8:30 pm

This is not a typical history of design survey course. No memorizing dates, no tests, no quizzes, no essays, no slides. Think of this as a rare chance to see and touch all those famous pieces of design you once saw in books or online. Come to hear stories and to learn about the crucial context behind the works. Leave with a better understanding of the bigger picture of styles, movements, and the eras. All of the materials will come from the vast collection of design ephemera at the Herb Lubalin Study Center and other collections. The five two-hour-long classes will meet on Wednesday evenings, and cover the following topics: evolution of the magazine; evolution of the poster; evolution of advertising; evolution of the book; evolution of branding/corporate identity. Some topics may change slightly due to availability or fragility of materials.

Alexander Tochilovsky received his BFA from the Cooper Union and his MFA from Cranbrook Academy of Art. He is the owner/operator, together with Mike Essl, of The Studio of ME/AT, a graphic design studio in New York City, focusing on print design. He is also an adjunct instructor at the Cooper Union, and the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now , and since 2010 he has curated three other exhibitions: Appetite (2010), Pharma (2011) & Type@Cooper (2012), all at the Cooper Union. Alexander teaches the history and theory component of typeface design at Type@Cooper, the postgraduate certificate program he co-founded in 2010 and an organizer of Typographics.

Register Online

Members: $350
Non-Members: $450


October 5, 2016 @ 6:30 pm
November 2, 2016 @ 8:30 pm
Event Category:


Type Directors Club


The Herb Lubalin Study Center for Design & Typography
41 Cooper Square
New York, NY 10003 United States
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