A lecture examining the parallel relationship between jazz music theory, composition, technique and ensemble to typography, graphic design, identity systems and a studio’s creative process.

Creative Director and Jazz Pianist Mitch Paone will pull back the curtain of DIA and show how musical thinking plays a massive role in their design process. He’ll break down how formal musical training goes hand in hand with the craft of graphic design and typography, discuss the concept of ensemble and how that relates to creative collaboration, show how music naturally forces DIA’s work to behave in flexible time-based format and break down how identity system’s are essentially musical compositions in visual form.

Mitch Paone is the Founder and Creative Director at DIA, a brand consultancy, design studio and production company based in New York. He is also is the pianist and band-leader of the jazz-fusion group Non-Static.

Register Online.