What is typography? This most basic question has prompted countless debates within Western circles. In China, the situation is more complicated. Terms used to describe calligraphic forms have been augmented to include their mechanical brethren. Competing Chinese words represent differing ideas of what type—printed, calligraphic, and hand-lettered—means. For typography, there is no Chinese term fully encompassing the ideas and connotations associated with it in the graphic design sense.

When we diverge from calligraphic traditions to embrace the freedom allowed by emergent technologies, worlds of possible futures open. Using the processes and ideas learned from the design of our Chinese typeface, Ming Romantic, we will delve into these opportunities.

About Caspar Lam & YuJune Park
Synoptic Office is a multidisciplinary design studio operating in the space between design, technology and education. The studio’s work has been exhibited internationally and recognized by Fast Company Design, iDn, Neshan, Etapes, and It’s Nice That.

Synoptic Office was selected to participate in BIO23, the 23rd Biennial of Design at the Museum of Architecture and Design in Ljubljana, Slovenia and has exhibited at the Ningbo Museum of Art in China and the 26th International Biennial of Graphic Design in Brno.

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This event is being held in association with NYCxDesign.