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The Creation: Crafting A Type-centric Identity In 7 Days

March 3, 2016 @ 6:30 pm - 8:30 pm

Kevin discusses his methodical, type-driven approach to branding as well as an in-depth look into his process and architectural approach to ornamental typography in seven steps. He’ll also address some key components to avoiding burn out and redundancy in your work. Most importantly, he’ll discuss the inspiration behind his work as well as the key to his success: developing your own personal and typographic identity.




Based in Salt Lake City, Utah, Kevin Cantrell Studio specializes in type-centric branding that is historically informed and relevantly applied. KCS specialized in comprehensive brand identity, brand strategy, naming, print collateral, environmental graphics, photography art direction, packaging, custom lettering, type design and digital brand touch points.


Kevin has lived on four continents over the course of 30 years including Germany, South Africa, Brazil and the U.S.. He received his BFA from BYU where he met his wife of seven years. Together they reside in Utah with their three children. He has worked with clients such as Nike, Fetcham Park (UK), Cottonhouse Hotel (ES), Harvard University, Princeton University, Phillips Exeter Academy, Wired Magazine, Theory11, J.R. Watkins and JDS Development. His work has been recognized by Communication Arts, Graphis, Type Directors Club, Print Regional Design Annual and the One Show. In 2013, Kevin was named one of Print Magazine’s 20 under 30 New Visual Artists. In 2014, he was named an ADC Young Gun.

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March 3, 2016
6:30 pm - 8:30 pm
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