Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic.

Elle Luna works out of her studio in San Francisco, where she paints, makes textiles, and writes. Prior to making art, she worked on Mailbox’s iPhone app, Uber’s iPhone app, the storytelling platform, Medium, and spent five years at IDEO. You can find her online at http://elleluna.com.

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