If graphic design is about creating and organizing visual form to communicate, why are design educators obsessed with everything except teaching about form? How did we become so distracted from what really matters? Provocative answers to these questions precede a prescription for effectively building students’ expertise in design’s core fluency.

Timothy Samara is a New York–based graphic designer who integrates professional practice and teaching at several institutions; he is a frequent lecturer and contributor to design publications. Samara’s 11 books on design have been translated into ten languages and are used by students and practitioners around the world. He is currently developing a visual/cultural history of graphic design.

Website: www.timothysamara.com