Every design, every ad, every form of marketing strives to communicate clearly. Typography is a crucial component of any marketing material, affecting consumers' ability to absorb the message. Not too many years ago, selecting the type and font for a project was a fairly straightforward endeavor. Today, type matters are increasingly complex not only because … Read more
Project Rizzoli: The Making of The Art of Discovery Hollywood Stars Reveal Their Inspirations Nancy Rouemy, principal of We Live Type Ltd, will reveal the behind-the-scenes process that culminated in a stunning collector’s edition coffee table book newly released by Rizzoli, the premier publisher of illustrated books. • Learn how Rouemy and her collaborators landed … Read more
Erik Spiekermann: Typographer, Designer, Entrepreneur Erik Spiekermann is one of the best-known typographers and graphic designers in the world. As a teacher and critic who is loved and feared in equal measure, his influence on contemporary graphic design is unparalleled. Spiekermann also represents German typeface and corporate design like no other. The founder of MetaDesign, … Read more
Chris Dixon arrived at Vanity Fair in 2011 from New York magazine. He began reworking the typography, page design, illustrations, infographics, and photography to evolve the iconic publication section by section. In 2012, he started his collaboration with Christian Schwartz and Paul Barnes of Commercial Type on a six-month process to redesign Vanity Fair’s logo … Read more
Ben Schott has written eleven books, and hundreds of articles for newspapers and magazines around the world. The vast majority have been designed and typeset by the author – using only two fonts. Ben will discuss his type-heavy design, and explain his font fidelity. Ben Schott is a writer, designer, consultant, and recovering photographer. He … Read more
A celebration of the world of letters found or created in unexpected places: natural, artificial, and urban alike Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain . . . and yet finding serendipitous letterforms in the least likely locations can also … Read more
Two or three decades ago, poster design was a medium heading rapidly into extinction, and nobody would have imagined the resurgence we have witnessed in recent years. Today, the poster is alive and well; thought-provoking and relevant. Its unlikely comeback could have to do with the fact that it has made itself comfortable online, or … Read more
For over three decades, Louise Fili has been photographing the shop and restaurant signs of Italy. A major influence on her own work, many of these gems of vernacular design live on solely in her new book, Grafica della Strada, a typographic love letter to Italy. Fili will show many of the best signs from … Read more
Paul Barnes Paul Barnes is a graphic designer specializing in the fields of lettering, typography, type design and publication design. He is a partner with Christian Schwartz in the internationally acclaimed typefoundry, Commercial Type. In the early 1990s he worked for Roger Black in New York where he was involved in redesigns of many magazines. … Read more
Typography has always taken on the characteristics of its era, content, and context. But what happens when it responds in real time to a dynamic world? You get TDC 60’s call-for-entries campaign. Leland Maschmeyer of COLLINS will share the behind-the-scenes story of this campaign. Spanning topics such as generative algorithms, context aware computing, and co-creativity, … Read more
