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The Most Important Thing

A 50/50 presentation with one half focusing on the craftsmanship of logo design and the other half focusing on the functionality of identity systems. Jennifer Kinon and Bobby C. Martin Jr. are co-founders of the branding and design agency OCD | The Original Champions of Design. Together they develop brand and identity systems for a … Read more

Telling Stories

Kevin Shaw is the Founder and Creative Director of Stranger & Stranger. Kevin founded Stranger & Stranger in 1995, creating the world’s leading, multi-award winning drinks packaging company. Kevin was formerly Creative Director with D4, managing campaigns for Coca Cola, British Airways, Mobil and Coutts Bank. Before that Kevin spent two years with Collett Dickenson … Read more

Let’s Be Clear

Every design, every ad, every form of marketing strives to communicate clearly. Typography is a crucial component of any marketing material, affecting consumers' ability to absorb the message. Not too many years ago, selecting the type and font for a project was a fairly straightforward endeavor. Today, type matters are increasingly complex not only because … Read more

WORKSHOP: Designing typefaces with Glyphs: from beginner to pro

Students can choose the amount of days they wish to attend. All attendees will be given a complimentary 6-month license to Glyphs and some third-party software. Attendees can purchase a Glyphs license at the discounted price of $250. DAY 1: INTRODUCTION TO FONT DESIGN with Matteo Bologna & Rainer Erich Scheichelbauer This session is recommended … Read more

Project Rizzoli: The Making of The Art of Discovery

Project Rizzoli: The Making of The Art of Discovery Hollywood Stars Reveal Their Inspirations Nancy Rouemy, principal of We Live Type Ltd, will reveal the behind-the-scenes process that culminated in a stunning collector’s edition coffee table book newly released by Rizzoli, the premier publisher of illustrated books. • Learn how Rouemy and her collaborators landed … Read more

Hello I Am Erik: Erik Spiekermann in a Conversation with Johannes Erler

Parsons School of Design 63 5th Ave, UL 102, New York

Erik Spiekermann: Typographer, Designer, Entrepreneur Erik Spiekermann is one of the best-known typographers and graphic designers in the world. As a teacher and critic who is loved and feared in equal measure, his influence on contemporary graphic design is unparalleled. Spiekermann also represents German typeface and corporate design like no other. The founder of MetaDesign, … Read more

Redesigning Vanity Fair: Chris Dixon & Christian Schwartz

Chris Dixon arrived at Vanity Fair in 2011 from New York magazine. He began reworking the typography, page design, illustrations, infographics, and photography to evolve the iconic publication section by section. In 2012, he started his collaboration with Christian Schwartz and Paul Barnes of Commercial Type on a six-month process to redesign Vanity Fair’s logo … Read more

A Tale of Two Fonts (and two very similar fonts)

Ben Schott has written eleven books, and hundreds of articles for newspapers and magazines around the world. The vast majority have been designed and typeset by the author – using only two fonts. Ben will discuss his type-heavy design, and explain his font fidelity. Ben Schott is a writer, designer, consultant, and recovering photographer. He … Read more

Finding Found Type: The Alphabet Sleuths

A celebration of the world of letters found or created in unexpected places: natural, artificial, and urban alike Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain . . . and yet finding serendipitous letterforms in the least likely locations can also … Read more

I Make Posters Every Day

Two or three decades ago, poster design was a medium heading rapidly into extinction, and nobody would have imagined the resurgence we have witnessed in recent years. Today, the poster is alive and well; thought-provoking and relevant. Its unlikely comeback could have to do with the fact that it has made itself comfortable online, or … Read more