While studying Culinary Arts in Canada, Chad Roberts found that he cared more about his menu fonts than how the dishes actually tasted. Upon this realization he traveled across the campus and enrolled into the Alberta College of Art & Design. After two years of general studies, his love of type drove him to transfer to The School of Visual Arts where he graduated as Valedictorian of the 2002 class. In his senior year at SVA he won first place in the TDC student competition in Typography 23. Since then his work has been seen in How, Step, Print Regional Design Annual, Graphis and several publications on package design. In 2004 he became an instructor of package design at the School of Visual Arts.
Chad was finally able to marry his love of food and typographic design when he began working at Louise Fili Ltd, a studio with a focus on restaurant and specialty food packaging. He is still there five years later, having worked on several local New York restaurants such as the Mermaid Inn, Sfoglia, Conte’s and Noche; national brands Blue Q, Late July Organic Snacks and El Paso Chile Company; and packaging for local New York companies like Irving Farm Coffee, Tate’s Bakeshop and most recently a complete redesign of Sarabeth’s preserves. Outside of the world of food, Chad has also designed several book jackets for Steerforth Press and books for the Little Bookroom, and has designed the Barnes and Noble Classics hardcover series and Barnes and Noble Shakespeare series. His work has also appeared on several occasions on the cover of the New York Times Book Review.