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Tag Archives: Bruno Maag

Let’s Be Clear

Posted on September 10, 2014 by Roberto de Vicq de Cumptich

Every design, every ad, every form of marketing strives to communicate clearly. Typography is a crucial component of any marketing material, affecting consumers’ ability to absorb the message. Not too many years ago, selecting the type and font for a project was a fairly straightforward endeavor. Today, type matters are increasingly complex not only because … Read more

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