Tag Archives: Jean François Porchez
Jean François Porchez: The Visible Invisibility of Words
January 31, 2018Why is typography a vital asset for business communication? Visual identity is built from the colors and typefaces that make up the most fundamental expression of a brand, yet the design of typefaces must remain invisible for the convenience of the reader. How does the typeface designer reconcile such inherent contradictions, while also meeting the … Read more
Tagged Business Communication, digital, Jean François Porchez, Le Monde, type design, Typofonderie, typography | Leave a comment