February 25, 2016
Nim Ben-Reuven: Motivational Nihilism
Nim Ben-Reuven: Motivational Nihilism from Type Directors Club on Vimeo.
TDC Salon: February 25, 2016. “Motivational Nihilism” with Nim Ben-Reuven
Nim Ben-Reuven, a Brooklyn-based freelance lettering artist, video producer and art director, uses the term “motiviational nihilism” to serve as a reaction to the hyperbole that has veneered much of today’s design landscape. As artisans working within an ocean of pastel-hued trends and immaculately curated authenticity, extracting truthfulness from what we create and for whom we create it has become an increasingly difficult and frustrating task. Nim’s talk explores the need to step away from the feedback loop of visual trends and ‘inspirational’ messages and examine the more sinister aspects of what each of these things is actually telling us.