Type Drives Culture 2018 (5 of 8): Brian Roettinger “Looking at Music”

Type Drives Culture (5 of 8): Brian Roettinger "Looking at Music" from Type Directors Club on Vimeo.

TDC Special Event: March 23, 2018. Brian Roettinger talk “Looking at Music”

Grammy nominee Brian Roettinger, who designed the campaign for Jay-Z’s “4:44” and “Uptown Funk”, and explains how his work went from LA punk to superstar stages. He discusses how typography played a role in his early branding and design work in the Los Angeles music scene and how he has applied what he learned to album branding for major stars. Roettinger also pays tribute to a vernacular sign sign business in southern California that recently closed its doors.

This talk is part of the second annual day-long Type Directors Club conference held at SVA Theatre in New York City on March 23, 2018.

Video recording of this conference sponsored by Google.

Conference sponsored by Morisawa, School of Visual Arts, Facebook Analog Research Laboratory, Adobe Typekit, Glyphs, A to A Studio Solutions, and Debbie Millman’s Design Matters.

This video is the fifth in a series of eight chronicling the day’s events.