Type Drives Culture 2018 (2 of 8): “This Type is Mine: Brands and Custom Type”

Type Drives Culture: "This Type is Mine: Brands and Custom Type" from Type Directors Club on Vimeo.

TDC Special Event: March 23, 2018 – Panel: “This Type is Mine: Brands and Custom Type”

Mike Abbink (IBM), Tyler Smart (Sephora), and Leland Maschmeyer (Chobani) provide short overviews of the new typefaces that were commissioned by their corporations and describe their development and application. These talks were part of “Type Drives Culture,” the second annual day-long Type Directors Club conference held at SVA Theatre in New York City on March 23, 2018.

Following these presentations, Elizabeth Cary Smith moderates a lively panel discussion with these presenters and Matteo Bologna of Mucca and Christian Schwartz of Commercial Type, who participated in the development of the featured typefaces.

Video recording of this conference sponsored by Google.

Conference sponsored by Morisawa, School of Visual Arts, Facebook Analog Research Laboratory, Adobe Typekit, Glyphs, A to A Studio Solutions, and Debbie Millman’s “Design Matters.”

This video is the second in a series of eight chronicling the day’s events.