Rum Black
June 10, 2013um is designed inside out, focusing on the counters. The counters are repeated throughout the typeface, which gives a strong text image in small and especially display sizes. It is both very simple and very delicate in detail. It has a large character set with alternative characters that make it possible to create a more soft and round text image. It has very delicate swashes that work like a discreet period after a word.
“Rum” means space in Danish.
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