This case study, premiered at the occasion of this TDC lecture, focuses on the recent design and development of a typeface family for France’s premier car manufacturer, designed for automotive chrome lettering. Spanning from design direction to industrial constraints, Levée will embrace many aspects of 2D type design that were extended into 3D vehicle marking.

Jean-Baptiste Levée works methodically in a process where history and technology are approached altogether within the nuances of artistry. He manufactures functional, yet versatile digital platforms for designers to build upon.

Levée has designed over a hundred typefaces for industry, moving pictures, fashion and publishing. His work has won multiple awards and has been shown internationally in group and solo shows. It is featured in the permanent collections of the French national library (BnF) and the National Center of arts (Cnap); of the Newberry Library in Chicago, and several printing museums in Europe. He is a board member at ATypI (Association Typographique Internationale). Levée curates exhibitions on typeface design, organizes research symposiums and teaches typeface design at the Amiens school of Arts & Design and at the University of Corte. He is a typography columnist and editor on Pointypo.com

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