Join TDC in celebrating the holiday season and hear guest speaker Chip Kidd. Chip will be signing his new book, GO: A Kidd’s Guide to Graphic Design.

Design is all around you. From an exit sign to a speed bump to the back of a shampoo bottle, everything that is not made by nature is designed by someone—and design affects the decisions you make every day.

Graphic design sends powerful messages to your brain. It can make you start or stop at a traffic light; buy something displayed beneath a sale sign; or decide not to eat something (those nutrition labels can be effective!)

And whether you realize it or not, you are already a designer. Chip Kidd, the best-known and most lauded graphic designer of our day, wants to make you a great designer.

GO: A Kidd’s Guide to Graphic Design (Workman, October 2013, hardcover, $17.95) is written for anyone who wants to learn how to create visuals that are dynamic, interesting, and appealing.

During the last twenty-six years, Chip Kidd has designed over 1,000 iconic, award-winning book covers that have revolutionized and inspired jacket design. He is the author of The Cheese Monkeys, The Learners, the graphic novel Batman: Death by Design, and many other books about comics and design. Hailed by USA Today as “the closest thing to a rock star” in graphic design, you can find him online at Chipkidd.com.

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