A book about writing without a single word Hushed Writing is a book that cannot be read in the conventional way: only a graphic interpretation is possible. This act of deliberately separating form from content has transformed the graphic structure of the book into its narrative. The project is made entirely from materials found on … Read more
Athelas by TypeTogether Maiola by TypeTogether Veronika Burian, TypeTogether Curating a type library The commercialisation of typefaces has become increasingly complex in recent years. The different kinds of licences, the large amount of fonts on offer, and the variety of font pricing structure and language support result in a scenario where choosing and buying typefaces … Read more
With the Revival of Printing movement of the 1890s, there arose a generation of book printers and designers, keenly interested in learning form the typographic heritage of the past generations. These typographers sought out each other's company to talk shop and exchange ideas. The Typophiles of New York, which began in the early 1930s as … Read more
This case study, premiered at the occasion of this TDC lecture, focuses on the recent design and development of a typeface family for France’s premier car manufacturer, designed for automotive chrome lettering. Spanning from design direction to industrial constraints, Levée will embrace many aspects of 2D type design that were extended into 3D vehicle marking. … Read more
Motiviational Nihilism is a reaction to the blinding hyperbole that has veneered much of today's design landscape. As artisans working within this ocean of pastel-hued trends and immaculately curated authenticity, extracting truthfulness from what we create and for whom we create it has become an increasingly difficult and frustrating task. Yet the platforms for individual … Read more
Kevin discusses his methodical, type-driven approach to branding as well as an in-depth look into his process and architectural approach to ornamental typography in seven steps. He'll also address some key components to avoiding burn out and redundancy in your work. Most importantly, he'll discuss the inspiration behind his work as well as the key … Read more
What does it mean to engage in a critical typography practice? Necessarily, our professions focus on the pragmatic concerns of designing and/or using type. Readability, functionality and artistry are reliable measures of success for communicating a message or solving a design problem. While criticism is primarily concerned with articulating an informed opinion, critical design, borrowed … Read more
Developing the Monotype Classic Grotesque™ 56 font family; Rod McDonald’s personal journey of discovery through 100 years of grotesques. Rod McDonald Since beginning his career as a lettering artist in the 1960s, Rod McDonald’s work as a designer, educator, historian and writer has encompassed virtually every aspect of the typographic arts. Despite his accomplishments as … Read more
A lecture examining the parallel relationship between jazz music theory, composition, technique and ensemble to typography, graphic design, identity systems and a studio’s creative process. Creative Director and Jazz Pianist Mitch Paone will pull back the curtain of DIA and show how musical thinking plays a massive role in their design process. He’ll break down … Read more
Jeff Rogers never thought in a million years that he would one day be running his own studio in New York City and creating letters for a living. Early in life, Jeff decided to ignore one teacher's advice to choose only one area of study and decided in that moment that both music and art … Read more
